If you think someone is infringing your patent you don’t need to jump to litigation. There are other, often better options, such as licensing.
Contra Vision® makes ingenious transparent materials that carry designs which can only be seen from one side. You will often see their products on shop and office windows covered in marketing graphics. Rather than taking court action against those copying their products, the company makes them a business offer.
Roland Hill and Dee Barrington-Ford, of Contra Vision®, explain why turning infringers into licensees makes sense, not just financially, but also for product development. Chartered Patent Attorney Catriona Hammer explains how the patent system is designed to incentive innovation and how creative companies can benefit by licensing their protected products and ideas to others.
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